These projects focus on transforming complex commercial real estate data into marketing materials that are clear, engaging, and tailored to their intended audience. Rather than presenting every statistic provided, the focus was on identifying the information prospective investors and tenants would find most valuable when evaluating the opportunity as a whole. The LinkedIn graphic highlights the property’s defining features in a format designed to capture attention and encourage engagement, while the accompanying infographic translates extensive Texas market research into a cohesive visual narrative through thoughtful typography, iconography, and information hierarchy. By analyzing and prioritizing dense content, these pieces demonstrate how effective design can transform complex research into accessible marketing materials that communicate confidence, credibility, and value while remaining consistent with Stream Realty’s clean, professional brand identity.

Built around a flexible design framework, this series of customer-facing marketing flyers was created for multiple pest control companies operating under Lotus Pest Control’s marketing network. While each company maintained its own branding, the challenge was creating a flexible design system that could be adapted across brands while communicating services in a clear and consistent way. By customizing a consistent framework through each company’s branding, color palette, imagery, and messaging, I created marketing materials that remained cohesive while reflecting each brand’s identity. Prioritizing information hierarchy and readability allowed detailed service information to be transformed into approachable, easy-to-navigate flyers for homeowners.