DISCIPLINES
Brand Identity, Marketing Systems, Print Design
INDUSTRY
Hospitality & Nightlife
WHERE MONKEY BUSINESS HAPPENS
THE BRIEF
The only nightlife experience you can’t predict and can’t forget. Midnight Monkey is a speakeasy-style cocktail bar and lounge in Mexico City targeting nightlife seekers looking for something beyond the ordinary. At the core of the experience is a rotating monthly theme that transforms everything from the menu and music to the atmosphere and dress code, ensuring no two visits feel the same. The challenge was to create a brand that felt classic, iconic, and playful while standing out in a saturated high-end market. The solution was a complete repositioning of the brand, reimagining Midnight Monkey around the concept of ongoing evolution and building a visual system with the range and character to flex with the brand’s ever-changing world.
The only nightlife experience you can’t predict and can’t forget. Midnight Monkey is a speakeasy-style cocktail bar and lounge in Mexico City targeting nightlife seekers looking for something beyond the ordinary. At the core of the experience is a rotating monthly theme that transforms everything from the menu and music to the atmosphere and dress code. The challenge was to create a brand that felt classic, iconic, and playful while standing out in a saturated high-end market. The solution was a complete repositioning of the brand, reimagining Midnight Monkey around the concept of ongoing evolution and building a visual system with the range and character to flex with the brand’s ever-changing world.
PURPOSE
To redefine what a night out can be. A speakeasy that prioritizes creativity and craftsmanship. To be a space that is designed to pull guests into somewhere new and unexpected.
DIFFERENCE
An ever-evolving system of transformation, thriving on change to create an experience that redefines itself monthly. Intentionally designed to inspire guests to anticipate, dress, and engage collectively.
VALUES
Creating an environment where guests arrive with purpose. A space to escape, connect, and step into a world built for that moment, where connection is shaped through constant change.
A nod to the nightlife scene, Representing the brand’s atmosphere, mystery, and escape that comes with a night out.
No monkey business without the monkey. The brand’s character, playful, iconic, and full of energy.
The product and experience at the heart. A speakeasy built on the craft of the pour.
