DISCIPLINES
Brand Identity, Campaign Design, Print & Environmental Design
INDUSTRY
Sports & Entertainment
Sunset Golf is a luxury private golf resort brand concept located in Colorado that blends championship-level play with elevated hospitality. Centered around its signature sunset tournaments, Sunset Golf delivers an experience where competitive golf, exclusive events, premium dining, and wellness amenities come together to create a destination defined by both prestige and connection. The challenge was to create a visual identity that felt timeless and sophisticated while capturing the energy, exclusivity, and sense of community that define Sunset Golf. The solution was a rebrand inspired by the resort’s most distinctive asset, the sunset experience itself. Drawing inspiration from Colorado’s golden-hour landscapes, the identity balances luxury and warmth through a refined visual system that positions Sunset Golf as a premier destination for private membership and elite tournament play.
GOLF, GILDED
THE BRIEF
Sunset Golf is a luxury private golf resort brand concept located in Colorado that blends championship-level play with elevated hospitality. Centered around its signature sunset tournaments, Sunset Golf delivers an experience where competitive golf, exclusive events, premium dining, and wellness amenities come together to create a destination defined by both prestige and connection. The challenge was to create a visual identity that felt timeless and sophisticated while capturing the energy, exclusivity, and sense of community that define Sunset Golf. The solution was a comprehensive rebrand inspired by the resort’s most distinctive asset, the sunset experience itself. Drawing inspiration from Colorado’s golden-hour landscapes, the identity balances luxury and warmth through a refined visual system that positions Sunset Golf as a premier destination for private membership and elite tournament play.
PURPOSE
To redefine the traditional golf resort experience through a thoughtful blend of sport, hospitality, and community, creating a destination that offers more than just a day on the course.
DIFFERENCE
Distinguished by its signature Sunset Tournaments, a recurring event series that pairs competition with a thoughtfully curated experience. Timed to coincide with Colorado’s golden-hour, these tournaments create a distinctive tradition that members look forward to yearly.
VALUES
Providing members access to a lifestyle centered around connection, exclusivity, and thoughtfully crafted experiences that extend beyond traditional golf culture.
The elongated lower ray serves as both a sun ray and a golf tee, embedding multiple meanings within a single element. This approach allows the mark to remain minimal while reinforcing the idea behind the concept and identity.
Constructed through the relationship between rays and negative space, the symbol simultaneously evokes a setting sun and a golf ball. Its compass-like silhouette introduces the idea of discovery, positioning Sunset Golf as a destination defined by exclusivity, escape, and experience.
Rest of this section is under construction :)
